Project | 01
Winner: 2018 Promoboxx Aligned Award for Best Overall Campaign
Piquing consumer interest about carpet warranties can be tough. This lead generation campaign uses Facebook & Twitter posts to drive consumers to a landing page where they can pick something for Tommy to drop on the carpet to see if it’s covered by the warranty. Award details can be seen here.
Project | 02
I managed the merchandising and creation of this (currently unlisted) old video with Centerline Digital to tell the product benefits story for IBM Application Performance Management.
Project | 03
This eBook was a labor of love that I created with the help of technical experts and industry analysts. The goal was to provide a free resource for potential customers at the beginning of their journey into modernizing application management and DevOps at their companies. This asset was a key component in the buyer journey. We also had the dummy costume and authors signing printed booklets at the 2017 IBM InterConnect conference.