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Project | 01

Carpet Warranty Social Campaign

Winner: 2018 Promoboxx Aligned Award for Best Overall Campaign


Piquing consumer interest about carpet warranties can be tough. This lead generation campaign uses  Facebook & Twitter posts to drive consumers to a landing page where they can pick something for Tommy to drop on the carpet to see if it’s covered by the warranty.  Award details can be seen here.

View a campaign post here and click through to the landing page.


Project | 02

Video: Grow App Ratings

I managed the merchandising and creation of this (currently unlisted) old video with Centerline Digital to tell the product benefits story for IBM Application Performance Management.

Watch the video here.


Project | 03

eBook: DevOps APM for Dummies

This eBook was a labor of love that I created with the help of technical experts and industry analysts. The goal was to provide a free resource for potential customers at the beginning of their journey into modernizing application management and DevOps at their companies. This asset was a key component in the buyer journey. We also had the dummy costume and authors signing printed booklets at the 2017 IBM InterConnect conference.

Download the eBook here.

To see more or discuss possible work, let's talk >>