SAMPLE PROJECTS
Project | 01
Carpet Warranty Social Campaign
Winner: 2018 Promoboxx Aligned Award for Best Overall Campaign
Piquing consumer interest about carpet warranties can be tough. This lead generation campaign uses Facebook & Twitter posts to drive consumers to a landing page where they can pick something for Tommy to drop on the carpet to see if it’s covered by the warranty. Award details can be seen here.
View a campaign post here and click through to the landing page.
Project | 02
Award-Winning Campaign: #Thankful4Ag
BayerCropScience wanted a social good campaign to help feed hungry Americans while delivering education about seasonal agriculture, farming, and Feeding America's fight against food insecurity. I envisioned, developed, and launched the pilot PR News award-winning #Thankful4Ag social media campaign and landing page on Pinterest, Twitter, and Tumblr which donated meals for every social media share. The 2013 campaign continues to run today with Luke Bryan and a new name!
Project | 03
Video: Grow App Ratings
I managed the merchandising and creation of this (currently unlisted) old video with Centerline Digital to tell the product benefits story for IBM Application Performance Management.
Project | 04
eBook: DevOps APM for Dummies
This eBook was a labor of love that I created with the help of technical experts and industry analysts. The goal was to provide a free resource for potential customers at the beginning of their journey into modernizing application management and DevOps at their companies. This asset was a key component in the buyer journey. We also had the dummy costume and authors signing printed booklets at the 2017 IBM InterConnect conference.
Project | 05
Medical AI Guide & Derivatives
I worked with a contract writer and designer to produce this ungated (and gated) guide to training accurate medical AI solutions with high-quality labeled data. Many healthcare innovators hire physicians to annotate training data which is a costly, and often slow option. In order to educate prospects about workforce alternatives, I also created the following derivatives to drive traffic to the guide, support outbound sales teams, and educate prospects about the value of outsourcing data labeling to managed workforces.
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Video (created from scratch including the voice-over)