I am currently open to full-time senior-level content and digital marketing opportunities in the Atlanta area or remotely.
I am interested in consumer products, B2C technology, and B2B companies that align with my interests and company culture requirements.
The information below is brief summary of my career. View the full detailed job history in my resume PDF here or click the pink button above.
Founder & Marketing Director - Tortellini Marketing
Providing project-based marketing support for small and mid-sized businesses including content, copywriting, events, website development, social media, and marketing communication strategy.
Content Marketing Manager - CloudFactory
November 2019-November 2022
Translate business objectives into data-driven content strategies that influence prospects and drive demand across earned, paid, and owned channels including blogs, client stories, infographics, videos, webinars, LinkedIn Live, email, chatbots, webpages, and ABM campaigns. Guide and manage content production from ideation through launch with in-house team, agency, and contract writers and designers and oversight of junior copywriters. Support cross-functional process refinement, documentation, and onboarding to maintain brand standards as the marketing team grew from 7 to 25+ people in 4 countries and expanded coverage of recruitment, partner, and EMEA marketing.
Digital Marketing Manager - INVISTA/STAINMASTER
June 2017-November 2018
Delivered social media campaigns, influencer strategies, and digital content marketing programs for the specialty retail partner channel. Streamlined and executed B2B2C campaign strategy and sales enablement. Led website and retailer portal refreshes. Provided cross-functional support with creative brainstorms, copywriting, editing, PowerPoint design, and Sitecore content management.
Global Content & Social Media Manager - IBM
Jan 2014 - June 2017
Selected to lead the strategy and development of demand-generation content and videos, and social channel management Played an integral role in employee advocacy program development, training thought leaders, and IBM Cloud's presence at major conferences. Mentored new teammates and served as the go-to resource for adding creative spark to internal and external content.
Senior Account Executive - Mastermind Marketing
November 2011 - January 2014
Served as the primary daily contact for several top-billing clients and managed a team of graphic designers, web developers, and junior associates in delivering social media campaigns, microsites, tradeshow experiences, and compelling content. Provided marketing strategy and execution for clients including Bayer CropScience, Citibank, TomTom, Grady Hospital, St. Joseph’s Hospital, Beazer Homes, BMW, Harman, and AGCO
Freelance Marketer - Little River Grill & Props 'N Hops
Optimized the weekly events, band calendars, social media, menu design, and email communications for lakeside restaurants to improve patronage and digital engagement.
Online Marketing Coordinator - Reader's Digest
Selected to manage strategy, testing, deployment, and measurement of email marketing communications and the eCommerce microsite for the Reader’s Digest books and music division.
Account Manager - theONswitch Agency
2006-2007 and contract projects in 2009
Provided account management and project execution for a variety of small businesses in the NY area including healthcare, fitness, eco-friendly products, and pet services. Responsibilities included blogging, newsletter development, event planning, and development of marketing collateral.
Marketing & Communications - SciTech Sales, LLC
Developed media kits, line cards/brochures, and all printed collateral materials, wrote and pitched new product press releases, assisted in designing the company website, organized trade shows and travel arrangements
Superior Skills: HubSpot, Google Drive, Canva, ClickUp, Trello, StreamYard, Otter.AI, PowerPoint, Excel, Promoboxx, Dynamic Signal, Hootsuite, LinkedIn, Reddit, Instagram, and Twitter
Proficiency in: SEMRush, Spredfast, Meltwater, Radian6, Sitecore, Box, IBM Connections, Google Analytics, GoToWebinar, Zoom, Wordpress, Widen, InMotion, Quora, Facebook Ad Manager, Magento, Amazon Seller Central, Eventbrite, SharePoint, MailChimp, and Salesforce
In October 2018, my Carpet Warranty campaign was named the winner in the Best Overall Campaign category at the Aligned Awards from Promoboxx. As a marketer, it’s always gratifying to see your campaigns succeed and resonate with people. It’s even better when you win an award for that campaign against brands you respect.
One of the campaigns that I developed for Bayer CropScience® won 2 PR News Social Media Icon Awards in 2015. The #Thankful4Ag campaign helped educate consumers about agriculture and food insecurity. Bayer donated 4 meals to World Food Program® for every social media share up to 40,000 meals. Bayer CropScience repeats the campaign annually to this day and now partners with Feeding America® and country musicians to help feed hungry Americans. Read the original press release here.