I am NOT currently open to full-time and project-based mid- and senior-level content and digital marketing opportunities. I'll get around to updating this with my new role someday.
The information below is brief summary of my career. View the full detailed job history in my resume PDF here or click the pink button above.
Freelance Marketing Communications Consultant
Providing project-based marketing support for small and mid-sized businesses including content, copywriting, events, social media strategy and marketing communication strategy.
Digital Marketing Manager - INVISTA/STAINMASTER
June 2017-November 2018
Optimized social media, demand generation, and digital content marketing efforts for our specialty retail partner channel. Streamlined B2B2C campaign strategy and execution, sales enablement, and accelerated design and website refreshes to align with our consumer-first business strategy. Provided support for all business units through creative brainstorms, copy writing, PowerPoint graphic design, and backup support for Sitecore content updates.
Content & Social Media Manager - IBM
Jan 2014 - June 2017
Selected to lead the strategy and development of approximately $800k a year in demand generation assets including whitepapers, webcasts, podcasts, videos, blogs, Dummies® books, and analyst content with internal and 3rd party vendors. Played an integral role in improving the way we guided customers through the buyer journey using content syndication, paid media, CTAs, and merchandising across IBM.com web properties. Mentored new teammates and served as the go-to resource for adding creative spark to internal and external content.
Senior Account Executive - Mastermind Marketing
November 2011 - January 2014
Served as the primary daily contact for several top billing clients and managed a team of graphic designers, web developers and junior associates in delivering social media campaigns, microsites, tradeshow experiences and compelling content. Provided marketing strategy and execution for clients including Bayer CropScience, Citibank, TomTom, Grady Hospital, St. Joseph’s Hospital, Beazer Homes, BMW, Harman and AGCO
Freelance Marketer - Little River Grill & Props 'N Hops
Optimized the weekly events, band calendars, social media, menu design and email communications for lakeside restaurants to improve patronage and digital engagement.
Online Marketing Coordinator - Reader's Digest
Selected to manage strategy, testing, deployment and measurement of email marketing communications and the eCommerce microsite for the Reader’s Digest books and music division.
Account Manager - theONswitch Agency
2006-2007 and contract projects in 2009
Provided account management and project execution for a variety of small businesses in the NY area including healthcare, fitness, eco-friendly products, and pet services. Responsibilities included blogging, newsletter development, event planning and development of marketing collateral.
Marketing & Communications - SciTech Sales, LLC
Developed media kits, line cards/brochures, and all printed collateral materials, wrote and pitched new product press releases, assisted in designing company website, organized trade shows and travel arrangements
Superior Skills: PowerPoint, Excel, Canva, Promoboxx, Dynamic Signal, Hootsuite, Facebook, Twitter and Pinterest Analytics
Proficiency in: Spredfast, Meltwater, Radian6, Sitecore, Box, IBM Connections, Office365, Trello, Google Analytics, GoToWebinar, Zoom, Wordpress, Widen, InMotion, Google Drive, Facebook Ad Manager, Magento, Amazon Seller Central, Eventbrite, SharePoint, MailChimp and Constant Contact
In October 2018, my Carpet Warranty campaign was named the winner in the Best Overall Campaign category at the Aligned Awards from Promoboxx. As a marketer, it’s always gratifying to see your campaigns succeed and resonate with people. It’s even better when you win an award for that campaign against brands you respect.
One of the campaigns that I developed for Bayer CropScience® won 2 PR News Social Media Icon Awards in 2015. The #Thankful4Ag campaign helped educate consumers about agriculture and food insecurity. Bayer donated 4 meals to World Food Program® for every social media share up to 40,000 meals. Bayer CropScience repeats the campaign annually to this day and now partners with Feeding America® and country musicians to help feed hungry Americans. Read the original press release here.
Bachelor of Arts: Public Relations
University of South Carolina - Columbia, SC
2001 - 2005
Activities included several internships and 2 years of marketing consulting for a pharmaceutical equipment company (see SciTech Sales, LLC above)